By the 1960s, Pucci was thrust into greater status when Marilyn Monroe became a fan. She was photographed by George Barris in a number of Pucci's items in what would be some of her final photographs. After Monroe's death in 1962, she was interred wearing a Pucci dress.
As the decade progressed his designs were worn by everyone from actress Sophia Loren to author Jacqueline Susann to First Lady Jackie Kennedy, as well as later pop icons such as Madonna during an early 1990s period of 60s revival. Whenever the Sixties were revived in fashion, Pucci was likely to be referenced. In fashion history, especially during the period of the 1950s and 1960s, Pucci was a perfect transition example between luxurious couture and ready-to-wear in Europe and the North America
The New Look merely refined and crystallized trends in skirt shape and waistline that had been burgeoning in high fashion since the late 1930s. Dior's designs were more voluptuous than the boxy, fabric-conserving shapes of the recent World War II styles, influenced by the wartime rationing of fabric.
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