About the brand:
The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back.
In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name “Gianni Versace Donna” and opened its first boutique in Milan’s Via della Spiga. Gianni independently controlled much of the brand, from designing to retailing. In 1982, the company expanded its offerings to include accessories, jewelry, home furnishings, and china. In 1993, Donatella Versace added the Young Versace and Versus lines. In 1994, the brand gained international coverage from the black Versace dress of Elizabeth Hurley, referred in the media as “that dress”.