About the brand:
Dior’s skills led to his employment and design for various fashion icons in attempts to preserve the fashion industry during World War II. Post-war, he founded and established the Dior fashion house, with his collection of the “New Look“.
Despite being called “New Look”, it was clearly drawn from styles of the Edwardian era. The New Look merely refined and crystallized trends in skirt shape and waistline that had been burgeoning in high fashion since the late 1930s. Dior’s designs were more voluptuous than the boxy, fabric-conserving shapes of the recent World War II styles, influenced by the wartime rationing of fabric. The house employed Pierre Cardin as head of its tailoring atelier for the first three years of its existence, and it was Cardin who designed the famous Bar suit for Dior.